The story of how an unexpected turn of events led us to finding our NYC flagship store in the heart of the Lower East Side!

Since it's inception, PlayHardLookDope has styled everyday New Yorkers, Tourists, Musicians, Actors, Business Man, TV hosts and everything in between with their quality Metal, Leather, Natural Gemstone and, Sterling Silver...

Across the United States there are 28.8 million small businesses which account for 99.7% of all licensed businesses, a striking figure and one which makes clear the spread of such...