The story of how an unexpected turn of events led us to finding our NYC flagship store in the heart of the Lower East Side!

Moldavite can be used to make your emotions more realistic, and to help you evaluate your thoughts, your actions, and your decision-making. Moldavite is considered one of the most powerful...

In this blog, you’ll learn unique ways to style bold gemstone bead jewelry! You’ll get expert tips from jewelry stylists and designers on how to maximize your oversized gem bracelets,...

Gemstones have long been sought after for their rarity, beauty, durability and symbolism. In today's world, the Diamond industry has spent Billions on advertising and successfully convincing the western world...

Since it's inception, PlayHardLookDope has styled everyday New Yorkers, Tourists, Musicians, Actors, Business Man, TV hosts and everything in between with their quality Metal, Leather, Natural Gemstone and, Sterling Silver...

Right there I wanted to tell her that we were booked for a two-week vacation back to Siesta Keys, Florida and... Like last time our friend and photographer Stephen would...

Thursday afternoon in New York City when PlayHardLookDope's Founder, Jon Nelsen, and Brand Creative, Ebony Mackey arrive at chic Lower East Side's "Public Hotel" with Fashion and Editorial Photographer Stephen J. Mihalchik,...

This blog tells the story of Jon and Ebony (PHLD Founder and Creative Director) throughout their Summer of 2019. Shot in several locations, this beautiful blog highlights their upclose and...

Natural Stone bracelets have quickly become a way for men to express themselves or benefit personally whether they are leather wraps with natural beads embedded in them, stacked bracelets, or...

Our stones are mined from quarries in Brazil, Russia, Turkey, and Canada, and are extracted using a high-speed wire cutting system that ensures care, accuracy, and quality. The resulting stone...

The video you are about to watch is the Dopest Vacation Video Ever! We meant that. This video captures everything we wanted and so much more. It tells a beautiful...

We braved the cold and raced against natural daylight to get the ” perfect shots ”. Enjoy this Dope video Stephen created for us and be on the lookout for...