Jewelry
For Women
Jewelry
For Men
The Next Generation Of Modern Gemstone & Lifestyle Jewelry
PHLD is a boutique brand based in the heart of NYC dedicated to designing beautiful lifestyle jewelry & quality leisure apparel for Women & Men.
As Seen In
Let customers speak for us
The Original
Water Resistant Jewelry
We're not new to this we're true to this.
Babe,
You're A ShowStopper!
So accessorize like one! Discover Our Showstopper Collection!
90's Style
Our Mini Gemstone Necklaces
Pair well with this 90's Style Look
Luxury Kunzite
The ultimate Luxury Kunzite Gemstone Bracelet is here.
LUXURY ABALONE
Abalone is here. Discover this one of a kind Gemstone.
THE Lookbook
Need Inspiration?
Discover our jewelry lookbook featuring editorial looks styled with our sustainable jewelry.
Curated Looks
Discover our curated looks designed for your inspiration and style needs.
Find Your Style
Jewelry
Quiet Luxury
Luxurious Gemstone Jewelry you can wear every day.
Our Store
Shop In Person!
45 1st Ave New York, NY 10003 Between East 2nd & East 3rd Street
Manhattan's Lower East Side a place where style & restaurant's co exist creating a dope vibe for all.
PHLD X THE MEDIA
PlayHardLookDope X VOGUE
PlayHardLookDope is proud to be featured in VOGUE but, we are even more proud to represent individuality & self expression through accessorizing with beautiful jewelry.
PHLD Featured In The Westchester Magazine
Despite the fall of brick-and-motar sales during COVID, The Westchester underwent a brand-new facelift, adding many exciting stores.
Blog posts
How to Cleanse & Care for Your Gemstones & Crystals
In many cases, gemstones and crystals need cleansing. There are a few exceptions to this, such as malachite and selenite, which clean themselves, although, should you spill something sticky on...
Quiet Luxury Gemstone Edition
You might have seen the “quiet luxury” on Instagram feeds or splashed across the winter 2023 Runway ads. But what does it all mean? Quiet luxury is a new-age phenomenon...