PlayHardLookDope is a lifestyle Jewelry Brand with an emphasis on the lifestyle! Based in New York, the catchy name represents the founder's personality, style, and passion for all things Dope, sustainable and accessible. For all jewelry lovers, PlayHardLookDope designs lifestyle jewelry using sustainable, quality, natural and cruelty-free elements.
Humbly Founded in 2017, PlayHardLookDope's Founders Jon and Ebony started out presenting their designs to the public on a fold-out table in a small popup store in Herald Square, NYC. The pair shared a passion for watching others enjoy their designs, learning what people liked and disliked. It was this humble beginning that allowed the Small Business Owners to listen and learn from their mistakes while celebrating very small wins.
During the Pandemic we were forced to shutdown and we were looted in our Soho location. It was a pivotal moment for the founders as they lost their entire retail presence. That's when the brand moved solely online building and re-building their community.
Once things started to reopen, PlayHardLookDope had the opportunity have a store in The Westchester Mall for 2 years. Eventually The Westchester Mall would sell PlayHardLookDope's space to National Brand Casper and remove PlayHardLookDope from their Mall location.
Today, PlayHardLookDope's product is showcased in the Brands Boutique in The Lower East Side of Manhattan, New York. The Lifestyle Brand proudly sells its full collection of handmade lifestyle jewelry & Apparel.
PlayHardLookDope proudly produces every product by hand with love and excitement for the journey it will travel. This allows us the confidence needed to guide each customer through their Dopification process!
Since its inception, PlayHardLookDope has styled everyday New Yorkers, Tourists, Musicians, Actors, Business Man, TV hosts and everything in between with their quality Metal, Leather, Natural Gemstone and, Sterling Silver Jewelry.
PlayHardLookDope had the honor of designing the Silver Bullet Necklace worn by Dharon E. Jones who plays (Riff) on Broadway's Westside Story. Featured in the New Yorker, the Bullet Necklace has become the debut actor's favorite. Other members of the cast are also accessorized in the New York Jewelry Brand.
In September of 2020, PlayHardLookDope was featured on CBS 17 North Carolina "Morning Fashion Show" with Host, Joanna Heims. Founders Jon and Ebony showcased Jewelry Trends from their Fall Collection. The Lifestyle Jewelry Brand had the pleasure of being featured on the cover of M.Citizen Magazine as Actress, Janel Parish (known for her role in Pretty Little Liars) wore gorgeous pastel Gemstones from PlayHardLookDope.
The Lifestyle Jewelry Brand has made its entire collection available online adding lifestyle photos to help visualize style and feel. With growing support, PlayHardLookDope offers custom jewelry for any occasion through its online store and social media platforms.
Photography: Stephen Mihalchik.