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Alt= Jon Nelsen PlayHardLookDope

PlayHardLookDope was founded in early 2017 by its CEO, Jon Nelsen. Jon's venture prior to PHLD was to start Our Name Is Mud and sell it a few years later. Our Name Is Mud was a widely successful retail company with its products sold in over 9,000 retail locations throughout the USA and Canada. Jon always had a passion for creation. After the successful sale of Our Name is Mud, Jon dove into his passion for Jewelry designing and wearable art. Frustration with the lack of Men's and Unisex Jewelry in the fashion industry, Jon focused his energy on filling what he describes as a "void in wearable and affordable jewelry art". Three years later, Jon's passion has been shown through his Sustainable, Handmade Lifestyle Jewelry Brand Based in New York City! Specializing in Natural Gemstone Jewelry, PlayHardLookDope has curated a following of locals and international tourists alike, all whom enjoy the exquisite creations made with Dopeness.

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Based on 891 reviews

I love it all of the merchandise I have purchased is amazing ….😊😊

Have not received them

Silver Figaro Chain
Kimmi Silva

Great quality and a perfect size for me.

Love them!!

Got a great discount on a TikTok Live and also a free gift. They are all beautiful! Thank you Jon & Ebony!! ❤️

Still have not received my package??

Gunnar Bracelet

Item was carefully packaged, arrived quick, and amazing quality. My husband loves it! We will definitely shop again!

My son hasn’t received it yet, but I’m sure he will love it as much as the malachite bracelet I bought him last year

Absolute perfection!

1. Shipping after order was immediate.
2. Packaging was similar to the most upscale jewelry store—I even saved it all.
3. The bracelet I bought is absolutely GORGEOUS and I am already shopping for more.
Thank you for great customer treatment! The product speaks for itself! ❤️😊👏

Love it!!!

Love the product and material from the shirts i bought. Definitely would recommend which i did t...

It was a pleasure meeting Ebony. Super down to earth person and of course beautiful as always. Good luck to you and Jon on your business!

The Mighty Bracelet
bruce benson
Mighty mighty

Love this bracelet and goes perfectly with one I had previously purchased


I love them. I will probably buy more soon

Watermelon Tourmaline Bracelet

I love all my jewelry from PHLD! The watermelon tourmaline bracelet is beautiful. I do believe the stones were mis-sized. 10mm was ordered for all three bracelets and the other two were 10mm but the watermelon tourmaline looked like 8mm.

Love the jewelry

I purchased the STERLING SILVER TURQUOISE HOWLITE BALINESE NATURAL GEMSTONE BRACELET and I cannot stop looking at it. I love it! So happy I found your shop on TicTok.


It really looked good and liked it alot, Wore it twice since receiving it and the third time I went to put it on I notice that one of the crystals had already fallen out.


Love it for my son.

Love it


I received my items lightening fast. They are quality items and very beautiful. Pleasure purchasing from you. Thanks

The Fu@k necklace

I absolutely love my necklace. Even more beautiful in person. Very fast shipping awesome customer service.

Spiral Ring
Jo Ngom
Spiral ring/stackable rings

I love them, they're beautiful, I will definitely be purchasing from PHLD again.