This blog tells the story of Jon and Ebony (PHLD Founder and Creative Director) throughout their Summer of 2019. Shot in several locations, this beautiful blog highlights their upclose and personal moments the two shared in efforts to tell a deeper story about the loved Instagram personalities..
PHLD was started when Jon and Ebony realized there was a tremendous void in Men's fashion jewelry. We searched for Dope accessories that Jon wanted to wear, but couldn't find much of a selection. We also wanted something we could both wear when out on the town together. There were limited options and Jon grew frustrated. With his frustration was born PlayHardLookDope.