Across the United States there are 28.8 million small businesses which account for 99.7% of all licensed businesses, a striking figure and one which makes clear the spread of such businesses. Yet, even with such popularity, one has to ask: what are the main reasons to shop at small businesses?
PHLD was started when Jon and Ebony realized there was a tremendous void in Men's fashion jewelry. We searched for Dope accessories that Jon wanted to wear, but couldn't find much of a selection. We also wanted something we could both wear when out on the town together. There were limited options and Jon grew frustrated. With his frustration was born PlayHardLookDope.