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PlayHardLookDope FlagShip Location!

Our Flagship store is now open! We are so excited for you to experience PHLD in our stunning 4000 sq store! We are located inside the Westchester Mall (third level between Neiman Marcus & Nordstrom) at 125 Westchester Ave White Plains, NY 10601.

PlayHardLookDope's Grand Opening took place on February 13th. Mayor Tom Roach performed the Brand's ribbon cutting ceremony at 11:00 am in front of board members, friends of the Brand's Founder, Jon Nelsen and, Creative Director, Ebony Mackey.

The Brand's Photographer and close friend Stephen Mihalchik premiered collections of his Drone Photography inside the Brand's new location.

Assistant to Stephen Mihalchik and understudy, Jennifer Katzman had the pleasure of capturing the best moments from the Brand's Grand Opening.

Guests, customers, and, friend's were greeted with Champagne and given a tour of the gorgeous space as Creative Director, Ebony Mackey told stories of what inspired her design and strategic merchandising. 

Smile's and congratulations filled the Brand's new location as new customers made their first purchase and, returning customers came to support and shop new exclusive collections.

 PHLD Founders hugging each other in front of their new flagship location.

Ebony & Jon hugging in front of their new flagship location.

 

Ebony & Jon holding ribbon in front of new store.

Ebony & Jon holding ribbon.

 

Ribbon cutting.

PHLD Ribbon cutting with Mayor, Tom Roach.

 

 

Ebony ushers people into store.

Ebony ushers people into their new store.

Jon pours Champagne.

Jon pours Champagne.

Men's Jewelry table.

Men's Jewelry table.

Ebony & Jon behind bar.

Ebony & Jon behind bar.

Necklace wall.

Necklace Wall.

Dope wall.

Custom "Dope" LED.

Ring table.

Men's Ring Table.

PHLD with Mayor Tom Roach.

PHLD with Mayor Tom Roach.

App section

Based on 1045 reviews
93%
(973)
3%
(27)
1%
(9)
1%
(13)
2%
(23)
K
Chunky Drop Earrings
Kimberly Lustig-Spanedda
Wipe your tear drops away!

Very light weighted on your ears! Phenomenal!

K
Double Teardrop Ring
Kimberly Lustig-Spanedda
A tear drop for your thoughts!

Very Whimsical like! Classy Cute!

J
The Oskar Bracelet
John Anzalone
The Oskar Bracelet

We bought this for our oldest son who is noty easy to please when it comes to jewelry, he absolutely loved it

So dainty

dainty, light weight every day wear nicely structured

Made Christmas a breeze

Seamless shopping experience high quality I will be back!

Matching Amethyst Bracelets For Christmas ⛄

Absolutely Gorgeous! I bought them for 4 Generations! Granddaughter, Mother, Grandmother, Great grandmother.
They will be thrilled! Beautiful Packaging

Nice product. Beautifully made.

Tiger eye bracelet

It looks amazing. I am sure my son will appreciate it

Love this necklace!

❤️❤️❤️

I love my howlite bracelet the stones are beautiful and it’s very high quality! I Love it

Malachite Appeal

This purchase was one of the most surprising because, while I liked the color in the picture on the website, I was shocked by how much brighter and eye catching the bracelet in person has been compared to the photo. No day goes by without someone commenting on and complimenting it. This exceeded expectations!

Red Coral Bracelet

Love it Great quality

Beautiful Red Jasper Bracelet

Excellent customer service provided and beautiful high quality bracelet, thanks a million!

Kerker24

I love them all, very cute and great quality. I will be buying more soon 🔥

I love my bracelet! I get a lot of compliments on it. I love the color and it’s very high quality 💗

H
Thin C Shaped Earrings
Hope Campbell
Fabulous Earrings

I have 4 pieces of jewelry and 2 t-shirts, and am thrilled with everything! I try to catch the live weekly to order another piece!!!

Great quality

Looks great

Im very happy with it

Gorgeous

Received my order today! This bracelet is Absolutely gorgeous! Great quality! Already placed my second order for more treasures!! Give this wonderful business a try!! You will not be disappointed!!

Awesome

My bracelet was delivered quickly and it’s so nice. Couldn’t be happier with it and the service.

Great quality and fast shipping

F
Cable Wire Nail Bracelet
Francisco Picofazzi
Too thin

Looks too thing and lacks presence

I love it, it’s beautiful

A
Chunky Dome Ring
Angeline Madaweni

Classic and beautiful earrings, could not be more pleased. The packaging is very nice and there’s a PHLD sticker.