PlayHardLookDope FlagShip Location!

Our Flagship store is now open! We are so excited for you to experience PHLD in our stunning 4000 sq store! We are located inside the Westchester Mall (third level between Neiman Marcus & Nordstrom) at 125 Westchester Ave White Plains, NY 10601.

PlayHardLookDope's Grand Opening took place on February 13th. Mayor Tom Roach performed the Brand's ribbon cutting ceremony at 11:00 am in front of board members, friends of the Brand's Founder, Jon Nelsen and, Creative Director, Ebony Mackey.

The Brand's Photographer and close friend Stephen Mihalchik premiered collections of his Drone Photography inside the Brand's new location.

Assistant to Stephen Mihalchik and understudy, Jennifer Katzman had the pleasure of capturing the best moments from the Brand's Grand Opening.

Guests, customers, and, friend's were greeted with Champagne and given a tour of the gorgeous space as Creative Director, Ebony Mackey told stories of what inspired her design and strategic merchandising. 

Smile's and congratulations filled the Brand's new location as new customers made their first purchase and, returning customers came to support and shop new exclusive collections.

 PHLD Founders hugging each other in front of their new flagship location.

Ebony & Jon hugging in front of their new flagship location.


Ebony & Jon holding ribbon in front of new store.

Ebony & Jon holding ribbon.


Ribbon cutting.

PHLD Ribbon cutting with Mayor, Tom Roach.



Ebony ushers people into store.

Ebony ushers people into their new store.

Jon pours Champagne.

Jon pours Champagne.

Men's Jewelry table.

Men's Jewelry table.

Ebony & Jon behind bar.

Ebony & Jon behind bar.

Necklace wall.

Necklace Wall.

Dope wall.

Custom "Dope" LED.

Ring table.

Men's Ring Table.

PHLD with Mayor Tom Roach.

PHLD with Mayor Tom Roach.