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PlayHardLookDope FlagShip Location!

Our Flagship store is now open! We are so excited for you to experience PHLD in our stunning 4000 sq store! We are located inside the Westchester Mall (third level between Neiman Marcus & Nordstrom) at 125 Westchester Ave White Plains, NY 10601.

PlayHardLookDope's Grand Opening took place on February 13th. Mayor Tom Roach performed the Brand's ribbon cutting ceremony at 11:00 am in front of board members, friends of the Brand's Founder, Jon Nelsen and, Creative Director, Ebony Mackey.

The Brand's Photographer and close friend Stephen Mihalchik premiered collections of his Drone Photography inside the Brand's new location.

Assistant to Stephen Mihalchik and understudy, Jennifer Katzman had the pleasure of capturing the best moments from the Brand's Grand Opening.

Guests, customers, and, friend's were greeted with Champagne and given a tour of the gorgeous space as Creative Director, Ebony Mackey told stories of what inspired her design and strategic merchandising. 

Smile's and congratulations filled the Brand's new location as new customers made their first purchase and, returning customers came to support and shop new exclusive collections.

 PHLD Founders hugging each other in front of their new flagship location.

Ebony & Jon hugging in front of their new flagship location.

 

Ebony & Jon holding ribbon in front of new store.

Ebony & Jon holding ribbon.

 

Ribbon cutting.

PHLD Ribbon cutting with Mayor, Tom Roach.

 

 

Ebony ushers people into store.

Ebony ushers people into their new store.

Jon pours Champagne.

Jon pours Champagne.

Men's Jewelry table.

Men's Jewelry table.

Ebony & Jon behind bar.

Ebony & Jon behind bar.

Necklace wall.

Necklace Wall.

Dope wall.

Custom "Dope" LED.

Ring table.

Men's Ring Table.

PHLD with Mayor Tom Roach.

PHLD with Mayor Tom Roach.

App section

Based on 994 reviews
93%
(926)
3%
(26)
1%
(8)
1%
(12)
2%
(22)
Nice

It's nice I should have got medium instead of small

Best!!!!

Very happy with my purchase. Exceeded my expectations.

Super great quality

I gave it as a gift. They said they love it and that the quality feels incredible. Would recommend to anyone
looking for a nice gift and loves the symbolism behind
the stones.

Luxury African Turquoise Natural Gemstone Bracelet

Love my Sweatshirt

Hi, this is Cathy from Alabama. Thank you for my free gift neclace I love it and my sweatshirt! I get compliments too on my T- shirt I bought and win free Coasters… Love yall and watching all your TikToks , yall are a great couple

Stunning

I’m really loving this 6mm gemstone bracelets. The colors on this one are stunning and it’s one of my favorites! It’s not my first 6mm gemstone bracelet and it won’t be my last.

Beautiful Gemstone

I absolutely love it! It’s even more beautiful in person. It’s a great addition to my collection of gemstones that I only purchase from this amazing small business!

A
The Pirate Necklace
Andrew Lavoie
Great item

I really love the necklace. It looks even better then the picture

Beautiful braclet , I love it !

Their stuff rocks!

Gotta look the part.

Turquoise Howlite Balinese Natural Gemstone Bracelet

The bracelet is beautiful, the turquoise color is awesome. I love it!

Bracelet

DO NOT RECIEVED MY BRACELET???

A
Cable Wire Nail Bracelet
Annette Farrish
Beautiful !

Really nice🙏🏾…. I’m a Christian and that ‘nail’ means so much to me …❤️… You both are amazing !

Thank you

This is a beautifully made bracelet.

I love this piece. It goes with my other black beaded bracelet quite nicely. It’s very well made. I will be ordering more pieces in the future!

Very nice jewelry

I can tell I will have my piece for a long time ❣️

Why Am I Surprised?

Another outstanding bracelet. Truth be told I never really liked much produced in the US and generally got my gemstone bracelets from abroad. The bracelets at PHLD have consistently exceeded my expectations. The Luxury Charoite Natural Gemstone Bracelet is no exception. Stones are large and superb. Many people have commented favorably on luster of the stones. Beautiful piece!

Onyx stone

Love it, haven’t broke as yet

Received

I haven’t received my order yet still waitng

L
Spiral Ring
Livie Enoch
Love it

Very happy with it. Not so happy withnail ring. It looks dull

I love it!

It’s a great addition to all my other gemstone bracelets. I won’t buy gemstones any place else. They stand by their brand and I stand by them. If you are looking for amazing quality and excellent customer service then I suggest you check out their website.

V
The Criss- Cross Necklace
Vicki Longyhore
Son loved it

He put it on right away that’s how I knew he loved the gift I got him

Beautiful

This bracelet is beautiful. Just like all the other bracelets I have from PHLD.

Cris cross necklace

My son. Loves it ,He opened it put it on immediately and said thank you and I got the perfect free gift with it a key necklace thank you ebony and John you’re both truly amazing

Great quality / Excellent Customer Service

This was for my friends bday and I ordered late. They came to my rescue and upped the shipping to priority shipping for me. It arrived on time and he loved it. I have a shirt previously won from thier company ( so generous ) it is so soft, doesn’t fade and doesn’t shrink. I think this was my 7th order with them.