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PlayHardLookDope FlagShip Location!

Our Flagship store is now open! We are so excited for you to experience PHLD in our stunning 4000 sq store! We are located inside the Westchester Mall (third level between Neiman Marcus & Nordstrom) at 125 Westchester Ave White Plains, NY 10601.

PlayHardLookDope's Grand Opening took place on February 13th. Mayor Tom Roach performed the Brand's ribbon cutting ceremony at 11:00 am in front of board members, friends of the Brand's Founder, Jon Nelsen and, Creative Director, Ebony Mackey.

The Brand's Photographer and close friend Stephen Mihalchik premiered collections of his Drone Photography inside the Brand's new location.

Assistant to Stephen Mihalchik and understudy, Jennifer Katzman had the pleasure of capturing the best moments from the Brand's Grand Opening.

Guests, customers, and, friend's were greeted with Champagne and given a tour of the gorgeous space as Creative Director, Ebony Mackey told stories of what inspired her design and strategic merchandising. 

Smile's and congratulations filled the Brand's new location as new customers made their first purchase and, returning customers came to support and shop new exclusive collections.

 PHLD Founders hugging each other in front of their new flagship location.

Ebony & Jon hugging in front of their new flagship location.

 

Ebony & Jon holding ribbon in front of new store.

Ebony & Jon holding ribbon.

 

Ribbon cutting.

PHLD Ribbon cutting with Mayor, Tom Roach.

 

 

Ebony ushers people into store.

Ebony ushers people into their new store.

Jon pours Champagne.

Jon pours Champagne.

Men's Jewelry table.

Men's Jewelry table.

Ebony & Jon behind bar.

Ebony & Jon behind bar.

Necklace wall.

Necklace Wall.

Dope wall.

Custom "Dope" LED.

Ring table.

Men's Ring Table.

PHLD with Mayor Tom Roach.

PHLD with Mayor Tom Roach.

App section

Based on 1036 reviews
93%
(964)
3%
(27)
1%
(9)
1%
(13)
2%
(23)
Malachite Appeal

This purchase was one of the most surprising because, while I liked the color in the picture on the website, I was shocked by how much brighter and eye catching the bracelet in person has been compared to the photo. No day goes by without someone commenting on and complimenting it. This exceeded expectations!

Red Coral Bracelet

Love it Great quality

Beautiful Red Jasper Bracelet

Excellent customer service provided and beautiful high quality bracelet, thanks a million!

Kerker24

I love them all, very cute and great quality. I will be buying more soon 🔥

I love my bracelet! I get a lot of compliments on it. I love the color and it’s very high quality 💗

H
Thin C Shaped Earrings
Hope Campbell
Fabulous Earrings

I have 4 pieces of jewelry and 2 t-shirts, and am thrilled with everything! I try to catch the live weekly to order another piece!!!

Great quality

Looks great

Im very happy with it

Gorgeous

Received my order today! This bracelet is Absolutely gorgeous! Great quality! Already placed my second order for more treasures!! Give this wonderful business a try!! You will not be disappointed!!

Awesome

My bracelet was delivered quickly and it’s so nice. Couldn’t be happier with it and the service.

Great quality and fast shipping

F
Cable Wire Nail Bracelet
Francisco Picofazzi
Too thin

Looks too thing and lacks presence

I love it, it’s beautiful

A
Chunky Dome Ring
Angeline Madaweni

Classic and beautiful earrings, could not be more pleased. The packaging is very nice and there’s a PHLD sticker.

A
Chunky Dome Ring
Angeline Madaweni

I highly recommend this business. My order was shipped and delivered swiftly. Beautiful jewellery. The product quality is outstanding.

This bracelet is comfortable and beautiful. I recommend this highly.

Beautiful

Another stunning piece of jewelry 💙

Beautiful!

Couldn’t be happier! Absolutely love it! 💯💯 Thank you! Also, Beautiful packaging!

Quality Items

Super Sweet pieces! I can’t wait to pair them with a cute outfit!

D
Chunky Hoop Earrings
Debbie Kelly
Chunky Hoop Earrings - Gold

When I saw these in silver in Ebony's ears on their Saturday show, I knew I had to get them in gold. They're light enough not to pull on my ears, and the gold is bright but not brassy. Love them!

Love it!

One of my favorite bracelets! It looks stunning and the quality is impeccable. Purple is my favorite color and I love the spiritual properties of this Dragon Vein Agate bracelet. 💜

Perfect

I love them I think next time I want to buy one a little bit bigger if you can show that one I’d be grateful

K
EAT THE CAT Organic SUPIMA Cotton T-Shirt
Kelly Tadeo

I Love it!! I really like the fabric.😊

Just beautiful

❤️❤️❤️❤️❤️❤️