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PlayHardLookDope FlagShip Location!

Our Flagship store is now open! We are so excited for you to experience PHLD in our stunning 4000 sq store! We are located inside the Westchester Mall (third level between Neiman Marcus & Nordstrom) at 125 Westchester Ave White Plains, NY 10601.

PlayHardLookDope's Grand Opening took place on February 13th. Mayor Tom Roach performed the Brand's ribbon cutting ceremony at 11:00 am in front of board members, friends of the Brand's Founder, Jon Nelsen and, Creative Director, Ebony Mackey.

The Brand's Photographer and close friend Stephen Mihalchik premiered collections of his Drone Photography inside the Brand's new location.

Assistant to Stephen Mihalchik and understudy, Jennifer Katzman had the pleasure of capturing the best moments from the Brand's Grand Opening.

Guests, customers, and, friend's were greeted with Champagne and given a tour of the gorgeous space as Creative Director, Ebony Mackey told stories of what inspired her design and strategic merchandising. 

Smile's and congratulations filled the Brand's new location as new customers made their first purchase and, returning customers came to support and shop new exclusive collections.

 PHLD Founders hugging each other in front of their new flagship location.

Ebony & Jon hugging in front of their new flagship location.


Ebony & Jon holding ribbon in front of new store.

Ebony & Jon holding ribbon.


Ribbon cutting.

PHLD Ribbon cutting with Mayor, Tom Roach.



Ebony ushers people into store.

Ebony ushers people into their new store.

Jon pours Champagne.

Jon pours Champagne.

Men's Jewelry table.

Men's Jewelry table.

Ebony & Jon behind bar.

Ebony & Jon behind bar.

Necklace wall.

Necklace Wall.

Dope wall.

Custom "Dope" LED.

Ring table.

Men's Ring Table.

PHLD with Mayor Tom Roach.

PHLD with Mayor Tom Roach.

App section

Based on 928 reviews

I love my bracelet and it goes well with my other two gemstone bracelets that I also love. As always, the delivery was fast and the quality is excellent. It’s not my first purchase and it won’t be my last.

I love it so much…..

It’s even prettier in person. I love the onyx gemstone and it’s adjustable. It’s great quality and I love the fact that it won’t tarnish. The delivery was fast and the customer service is excellent as always!

The Mighty Bracelet
Darryl Campbell
Damaged Goods

Recieved my Mighty Bracelet the link connecting to the hasp not fully closed. It is raised up and will snag clothes!

It’s to big for my wrist but other than that it’s okay

Love this bracelet as well.

I Love them both, Thanks so much 🙏

I order an 8 inch my wrist is 7.5 and the 8 was tight

Sizing is weird

Love them

8” Raw Quartz Bracelet

It was an excellent Mothers Day present. My mother was absolutely thrilled with it and it looks amazing on her as well. 10/10 would recommend.

Hematite Braclet

Excellent quality. Super fast delivery

The amethyst stone are much small and too tight


I love it very nice and well made 🥰

Botswana Agate

Dull colors. Did not care for it.

A pure gem stone that was carved and assembled to wear formal daily bracelets use. I like this product and I’m happy wearing it…

Love my Sterling Silver Bow Ring

Oh my goodness I love this ring. I ordered the wrong size for my ring finger but it fits my pinky. I really enjoy you guys and will be looking forward to future orders with you. Thanks so much for my gift. It is so beautiful! It was a bit tangled and took a few minutes but got it done.

Thanks and God bless!❤️

It's my 2nd order of same sweatshirt, gf liked 1st one so much, she wears it, great price on 2nd one, couldn't pass it up! Very comfortable and kinda bold!

Simple and elegant

The stones are beautiful and just the right size for the 90s style necklace.
Love lapis as a healing and protecting stone.
I wear it everyday. Looks good with everything. Simple and elegant.

Chunky Hoop Earrings
Lias Marshall

Love my earrings

Onyx Natural Gemstone (Matte) Finish

I received my bracelet in the mail today and let me tell you I love it. It is a great fit, good quality and I love the matte finish. I was even surprised with a gold necklace in the box. I will be ordering more. Highly recommended!

Silver Ring

Love it 😊

Vibrant color

The bracelet is so beautiful - the Sterling in between the turquoise stones make it so beautiful

Quality items!

I have purchased a few pieces of jewelry and I have to say that every piece is a quality piece! Beautiful and very well made. Never disappointed!

14 sodalite gloss natural gemstone bracelet

I've purchased many bracelets, earrings, and rings and never disappointed I'm in love with all my purchases and always get compliments. I'm loving the bigger gems ❤️. Not only are the purchases on jewelry but Jon and Ebony are the BEST on all levels. If you have not seen Monday Night Cooking you need to join in on their live it's a must !!' Live you guys Best tic tok couple very generous with their sales and if you have not been on Saturday Night Live please check them out with every purchase you receive a gift. Play Hard Look Dope is number one 💯

Authentic Red Coral

I am pleased that the luxury red coral natural gemstone bracelet is as described on the description. I confirmed the authenticity of the red coral by doing the milk test and the turmeric test at home. The only suggestion I have is to include a certificate of authenticity to give customers ease of mind, but otherwise I feel that this is a trustworthy seller and I would be happy to purchase from here again. Additional criticisms are that some of the beads appear to have cracks in them, but it is not very noticeable, and I purchased the 10mm size bracelet, but the beads appear to be closer to 9mm in size.

Poor return instructions

I think the product was quality but it did bot fit me well. The return ability is awful. Will not order anything again because of the huge inconvenience. No return labels…..etc.