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PlayHardLookDope FlagShip Location!

Our Flagship store is now open! We are so excited for you to experience PHLD in our stunning 4000 sq store! We are located inside the Westchester Mall (third level between Neiman Marcus & Nordstrom) at 125 Westchester Ave White Plains, NY 10601.

PlayHardLookDope's Grand Opening took place on February 13th. Mayor Tom Roach performed the Brand's ribbon cutting ceremony at 11:00 am in front of board members, friends of the Brand's Founder, Jon Nelsen and, Creative Director, Ebony Mackey.

The Brand's Photographer and close friend Stephen Mihalchik premiered collections of his Drone Photography inside the Brand's new location.

Assistant to Stephen Mihalchik and understudy, Jennifer Katzman had the pleasure of capturing the best moments from the Brand's Grand Opening.

Guests, customers, and, friend's were greeted with Champagne and given a tour of the gorgeous space as Creative Director, Ebony Mackey told stories of what inspired her design and strategic merchandising. 

Smile's and congratulations filled the Brand's new location as new customers made their first purchase and, returning customers came to support and shop new exclusive collections.

 PHLD Founders hugging each other in front of their new flagship location.

Ebony & Jon hugging in front of their new flagship location.

 

Ebony & Jon holding ribbon in front of new store.

Ebony & Jon holding ribbon.

 

Ribbon cutting.

PHLD Ribbon cutting with Mayor, Tom Roach.

 

 

Ebony ushers people into store.

Ebony ushers people into their new store.

Jon pours Champagne.

Jon pours Champagne.

Men's Jewelry table.

Men's Jewelry table.

Ebony & Jon behind bar.

Ebony & Jon behind bar.

Necklace wall.

Necklace Wall.

Dope wall.

Custom "Dope" LED.

Ring table.

Men's Ring Table.

PHLD with Mayor Tom Roach.

PHLD with Mayor Tom Roach.

App section

Based on 846 reviews
94%
(793)
3%
(22)
1%
(8)
1%
(8)
2%
(15)
Necklace

I love my necklace !! You have amazing jewelry 😊

I love it! I love the way it fits and how the light makes it appear to be different shades. I wear it everyday!

Love this purchase and business!

Love this and the energy I feel when I wear it! Goes very well with my other ones. Quick delivery and awesome packaging. Third purchase and will purchase again.

Satisfied Customer

I love ❤️ my new bracelet, it is well made and beautiful.

Very Pretty…Very Well Made.

These earrings have substance. Very Well Made. Very Pretty.

Kunzite gem bracelet.

Love my Kunzite gem bracelet. The polish of the stones shines bright I will purchase more. Jon and Ebony thanks .

Double teardrop ring

I mean I’m obsessed! It is absolutely gorgeous! Just like all the other jewelry I have purchased from them! 20/10!!!

Figaro Bracelet

My order came within a reasonable time and I am very happy with it. My sister will be joining the next live and shopping through their store.

Love my jewelry

Absolutely perfect transaction and the most beautiful packaging. Arrived super fast. Definitely will buy from again. Love this couple!!

Mad Respect / 5 Stars

I received my package in 2 days & right in the middle of your move to your new home!
Jon & Ebony must have a clone each! What a dream team.
I don't know how you get everything done so fast & efficient, but your grind is on point!
I just love the jewelry selection! This jewelry is bold & sexy!
Great for black tie or causal chic!
I especially appreciate the knowledge both of you have in gemstones & the quality of your merchandise. The website is super user friendly & I really appreciate the detailed description of each item & the healing properties of the gemstones.
Thank you for your hard work and dedication to your clients. I am blessed to now be one of them.
😎👍

I love my new bracelet! I love the color and the high quality.

A
Chunky Drop Earrings
Amanda Pickett
Perfect!

I love my extra large chunky Drop silver earrings.. They’re very flattering.

I can’t wait to wear them while I Play Hard and Look Dope👌🏾

Love!

Not only was the bracelet absolutely stunning even better in person. I can’t believe the turnaround time that they were able to get it to me.

Beautiful

There was a mix up with order. Jon went over and beyond to fix error. Beautiful bracelet.

I can't give you a review yet, because I haven't gotten my order. I thought we're an amethyst bracelets as well. And my free gift. I have nothing yet.

Playing Hard Looking dope!

Love all the jewelry I’ve gotten! Will be back for me! Love you guys!

P
Cuban Link Anklet
Paula Broza
love the quality

will be wearing them together, everyday. I think I'll get compliments! I'll recommend PlayHardLookDope 😊

Beautiful Anklet

This anklet is absolutely amazing quality and SO beautiful. Ebony and Jon are equally beautiful and amazing. Thank you both ❤️❤️

Beautiful ❤️

Beautiful online but even more beautiful in person. Ebony and Jon are amazing and the packaging makes you feel special. Thank you both.

Gold crystal hoop earrings

Never disappointed in any purchase I have made. I try to add to my collection of jewelry at least one live a week. The BEST customer service and love Ebony and Jon always a great time on their lives. I'm a faithful follower of MNC and Saturday night live. If you haven't purchase an item from PHLD check them out you won't be disappointed.

A
Chunky Dome Ring
Amanda Pickett
Chunky & Funky too!

I absolutely love my chunky silver ring…Looking forward to wearing it on my next outing with the ladies!!!

Fabulous bracelet - love it beyond words !

I have so many bracelets now from your store and love every one - ❤️❤️❤️. Thank you for making such cool stuff !

I absolutely love my anklet!

I got the silver butterfly anklet and I’m in love!!! Great quality with a strong clasp. I can’t wait to pair it with my silver butterfly toe ring!