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PlayHardLookDope FlagShip Location!

Our Flagship store is now open! We are so excited for you to experience PHLD in our stunning 4000 sq store! We are located inside the Westchester Mall (third level between Neiman Marcus & Nordstrom) at 125 Westchester Ave White Plains, NY 10601.

PlayHardLookDope's Grand Opening took place on February 13th. Mayor Tom Roach performed the Brand's ribbon cutting ceremony at 11:00 am in front of board members, friends of the Brand's Founder, Jon Nelsen and, Creative Director, Ebony Mackey.

The Brand's Photographer and close friend Stephen Mihalchik premiered collections of his Drone Photography inside the Brand's new location.

Assistant to Stephen Mihalchik and understudy, Jennifer Katzman had the pleasure of capturing the best moments from the Brand's Grand Opening.

Guests, customers, and, friend's were greeted with Champagne and given a tour of the gorgeous space as Creative Director, Ebony Mackey told stories of what inspired her design and strategic merchandising. 

Smile's and congratulations filled the Brand's new location as new customers made their first purchase and, returning customers came to support and shop new exclusive collections.

 PHLD Founders hugging each other in front of their new flagship location.

Ebony & Jon hugging in front of their new flagship location.

 

Ebony & Jon holding ribbon in front of new store.

Ebony & Jon holding ribbon.

 

Ribbon cutting.

PHLD Ribbon cutting with Mayor, Tom Roach.

 

 

Ebony ushers people into store.

Ebony ushers people into their new store.

Jon pours Champagne.

Jon pours Champagne.

Men's Jewelry table.

Men's Jewelry table.

Ebony & Jon behind bar.

Ebony & Jon behind bar.

Necklace wall.

Necklace Wall.

Dope wall.

Custom "Dope" LED.

Ring table.

Men's Ring Table.

PHLD with Mayor Tom Roach.

PHLD with Mayor Tom Roach.

App section

Based on 1109 reviews
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Such great jewelry!

I have been following Ebony & Jon for a good while… i ordered from them quite a few times and their pieces are amazing!!! Follow their tiktok, Saturday nights they go live with free gifts and an active chat that’s so much fun!

Cooper Cross

The Cross and necklace is of great quality. However it’s bigger than I expected.

M
UMM... Hoodie
Michele Ivey Monroe
A great hoodie for springtime !

This hoodie is a nice weight for NYC springtime weather!

Awesomeness!!!

This Raw stone amethyst with natural mother of pearl bracelet is stunning! I paired it up with my purple and raw amethyst bracelet, simply incredible!! I have an extra similar bracelet than my son brought me back from Italy so all three together are gorgeous. I’m thinking of getting something with a little color in it to really enhance the beauty of them all together I’ve been wearing them for a week and have had many compliments on it already! If you’re looking for a piece of unique jewelry being either a bracelet , necklace, earrings or ring this is the only place to go! Guaranteed to put a smile on your face!!

First the website is amazing!! Ordered this beautiful crystal circle necklace on the live TikTok on Saturday night. It was shipped on Sunday and received Friday in this beautiful package. They get a 100% on everything!!

Absolutely love it

Received my bracelet faster than expected and I love it. Already looking for my next piece

Onyx

This bracelet is gorgeous .The price of this bracelet is amazing what u pay take you discount off so worth the price can’t beat the amazing deals for quality jewelry . Ebony and Jon are amazing .

Matte onyx Bracelet

This is a beautiful bracelet .I would recommend anyone to buy stunning as is all the jewelry from Ebony’s and Jon .

D
Nail Ring
Debbie

Cool ring 🖤

Great quality

You can really tell that a lot of time is put into packaging the order, because the packaging was stunning. I got a size 5, which fits like a glove and the quality is great. Also, the products look even better in person than in the photos! Highly recommend!!

Amazing quality and so comfy

I originally ordered the crewneck sweater, but got the hoodie instead still lovely great clothing line from great people

Pleased

Wasn't happy with the missing response about the missing crystal out of my ring
I was told send it back to be replace. I haven't had the ring a year.

Curb Link Chain Necklace

My friend loved her gift she loves skulls

Love my jasper bracelet

Gorgeous jasper! Absolutely love! I also got a stainless steel gold plated love necklace that I’m in love with and looks great alone or stacked with other necklaces. Thanks ebony and Jon!

D
Spiral Ring
Debbie Souza
Beautiful

This ring is absolutely stunning, Received my order in three days, which is amazing !

Crystal ring

Beautiful ring gold or silver stunning .Worth what you pay and more !

My Very First Order 💚

I am thrilled with all the pieces I received! I ordered the Cuban link chain, the mookatite bracelet, and the chunky silver earrings and ring. Each item is stunning, and the photos don’t capture their true beauty. I also got a rope chain, though I can’t recall its name, and I’ve been wearing it daily, even in the shower, and it hasn’t tarnished at all. It’s become my go-to chain. I truly adore everything and plan to make more purchases soon. I’m completely obsessed with everything that involves PlayHardLookDope!! Definitely will be back again and again lol. 💚

Beautiful Jewelry

I love my bracelet and my free gift!!

Great jewelry

My son loves his tiger eye bracelet and I love my necklace.

Buyer Beware

Never received my Order & was not delivered to my mailbox but these people seem to think it’s my responsibility to track down where it got sent to!!!

GoldChain

I love everything I get from the store.Ebony and Jon are amazing and tell you everything you want to know about the item.

Adjustable Crystal Heart Necklace

Oversized Silver Drop Hoop Earrings

I love my beautiful earrings. They are not heavy and don’t pull my ears.