More people than ever are purchasing their jewelry from online vendors rather than big chain stores or jewelry outlets. Since 2021, rates of lifestyle & fashion jewelry and regular jewelry purchases in the United States have increased. 

Many customers turn to luxury brands, thinking a higher price tag means better quality. Others look for the exact opposite, searching online for Amazon competitors that offer the cheapest quality without realizing that they are being sold something other than authentic, natural gemstone jewelry.

Yet most of those purchases still revolve around diamonds, a direct result of the amount of money set aside by major diamond brands for marketing and advertising. De Beers spent $140 million on a single Diamond campaign in 2017.  

But diamonds aren't where the real value lies. Today, there are a dozen gemstones that are far more valuable than diamonds. And we have them all. 

So, why choose us over expensive luxury competitors or cheaper Amazon brands?

Selection

We specialize in natural gemstone jewelry, so if you want a gemstone that is more valuable than diamonds, we can help. We also specialize in precious & semi-precious gemstone jewelry. When you review our catalog, you will find the largest selection of natural gemstone jewelry in the Northeast. 

When you purchase natural gemstone jewelry from us, you have more options, and you can choose different price points within each of those options. We give you better opportunities for Investments that you really like. You don't have to settle with us.

Gemstone Purity 

Glass counterfeits have a long history throughout Europe, with some Italian treatises translated to English concerned with glass simulants increasing the popularity of gemstones for the upper classes. 

Despite regulations from the sixteenth century onward condemning or even outright forbidding such practices, many popular brands have been caught selling gemstones like red rubies with over fifty percent glass in them. Journalists spent thousands of dollars on “real” rubies from outlets like JCPenney, Littman Jewelers, Macy’s, and Lord & Taylor. When subjected to analysis, tests confirmed that all contained high levels of lead glass. 

Many consumers remain unaware of the fact that in addition to high levels of glass infusion inexpensive gemstones, cheaper gemstone jewelry manufacturers use similar tactics. Over 70% of gemstone jewelry sold on cheap platforms like Amazon contains 50% glass and 50% gemstones. This means when customers purchase a bracelet made with tiger's eye gemstones, approximately 50% of the beads in that gemstone bracelet could be made of lab-enhanced glass that looks like Tiger's eye.

With us, you don’t have to risk either scenario. When you buy gemstones from us, every gemstone has been certified by the GIA. We also offer certificates of authenticity upon request for all gemstone purchases.

Lower Prices

Many luxury consumers assume that higher prices mean better quality. However, the reality is higher prices often equate to more levels of the manufacturing process. Luxury brands typically have multiple middlemen involved in the manufacturing and sale process. Every time individuals take a cruise and listen to a quick seminar about how to identify high-quality materials, and then land at Port only to receive a “discount” from the “authentic” jewelry providers, they are paying for the cost of that seminar in markups and paying for the cost of the cruise line cut for each sale.

The same thing happens with luxury brands online. You end up paying up to 10 times the cost for all of the middlemen involved.

With us, you don't. Our designers work directly with the manufacturer. We provide the same quality gemstones as David Yurman, John Hardy, and other luxury brands, but we can maintain a lower price on comparable pieces because we cut out the middlemen. 

So, you pay for quality, not marketing. 

Jewelry Wire

Around the world, the two most commonly used products are sterling silver and gold. However, there's a common misconception that sterling silver and gold will not oxidize when in fact, sterling silver tarnishes naturally. Tarnish is a chemical reaction that produces corrosion on sterling silver jewelry. Hydrogen sulfide is responsible for this tarnishing process, and it can be found in the air, which means any sterling silver jewelry you leave out on the counter or on a nightstand is susceptible to tarnish over time.

That does not happen with our products. The proprietary soft steel jewelry wire we use is a big part of that quality. This wire is eight times more durable than market elastic.

Stainless steel jewelry is a natural material that provides durability and long life spans. For all other jewelry materials, we rely on 316L High-Grade Stainless Steel, a naturally tarnish-free product that does not oxidize. Our stainless steel contains chromium, a compound that is naturally resistant to oxidation and tarnishing. 

Lifetime Guarantee

No matter which product you buy, you can rest assured that we care about your long-term satisfaction. We provide a lifetime guarantee for all of our gemstone jewelry. In the unlikely event that the proprietary soft steel jewelry wire comes apart, you can call our customer service team, and we will get your gemstone jewelry re-strung at no extra cost as long as you have all the original stones.

With us, you pay for a lifetime investment that protects your jewelry long-term. 

So reach out to our team today to learn more about the natural gemstone jewelry we offer.