Meet The Brand Founder

Posted on November 10 2018

<img src="jon-sitting in lounge"alt="Caucasian male model sitting in lounge chair with one hand on his chin wearing bracelets
PHLD was founded in early 2017 by its CEO, Jon Nelsen. Jon's venture prior to PHLD was to start Our Name Is Mud and sell it a few years later. Our Name Is Mud was a widely successful retail company with its products sold in over 9,000 retail locations throughout the USA and Canada. PHLD was started when Jon and Ebony realized there was a tremendous void in Men's fashion jewelry. We searched for Dope accessories that Jon wanted to wear, but couldn't find much of a selection. We also wanted something we could both wear when out on the town together. There were limited options and Jon grew frustrated. With his frustration was born PlayHardLookDope. The couple took it upon themselves to bring a streetwear lifestyle to jewelry, make it affordable and of course, Dope. A playful couple that always wanted to have fun realized they had some serious but fun work to do, hence the name PlayHardLookDope.

7 comments

  • Mark Hua: June 09, 2019

    Hello,
    I am Mark, sales manager of Yiwu Yazi Jewelry Co.,Ltd
    We produce leather braided bracelets, stainless steel bangles, stainless steel earring hoops, another classic womens jewelry in good quality. Our website: https://www.yazjewelry.com   
    If any inquires welcome to contact with me. Your design is available.Thank you very much.
     
    Best Regards,
     
    Mark

  • Mark Hua: June 09, 2019

    Hello,
    I am Mark, sales manager of Yiwu Yazi Jewelry Co.,Ltd
    We produce leather braided bracelets, stainless steel bangles, stainless steel earring hoops, another classic womens jewelry in good quality. Our website: https://www.yazjewelry.com   
    If any inquires welcome to contact with me. Your design is available.Thank you very much.
     
    Best Regards,
     
    Mark

  • Evgenii: May 26, 2019

    786 567 0772
    e.estekhin@yandex.ru

    17766 NE 90th St, Apt. O-275
    Redmond, WA 98052

    Dear Sir or Madam:

    I am writing to apply for a jewelry designer position. I have five years of professional experience working with world class jewelry makers including Ilgiz Fazulzyanov (http://ilgiz.com) and Konstantin Chaykin (http://chaykin.ru). During these years I designed exclusive pieces of jewelry and used 3D programs such as 3D matrix 8, keyshot, magics 13, zbrush, ModelWorks, and Photoshop. Furthermore, I gathered substantial skills required for the entire process of creation of a piece of jewelry from a draft to a finished product. Please follow my work on Instagram: www.instagram.com/evestjewelry I am creative, hard-working, eager to learn, and responsible.

    I am applying to Playhardlookdope company because I am impressed by the variety of creative ideas and style. I would appreciate a chance to contribute to your projects. I would welcome the opportunity to discuss my qualifications and to learn more about this position. I can be reached at 786-567-0772 or by email at e.estekhin@yandex.ru.

    Thank you for your time and consideration. I look forward to hearing back from you soon.

    Sincerely,

    Evgenii Estekhin

  • Carlos Cintron: April 30, 2019

    Hi!
    First, the name of yout brand is amazing!
    I live in Battery Patk City, I go buy your booth at the Oculus everyday on my way to the gym. I’m always thinking, your stuff looks so cool, but hardly any shoppers.
    If you would like someone their that loves people, has great energy and magnetism! I would love to work at your booth and blow it up with sales. I have time during the day
    Let me know if your hiring, btw, I’m a humble man, just passionate!
    Cheers!
    Carlos

  • Leroy: December 04, 2018

    I wear the bracelet I brought awhile ago, with almost every fit, and the prices are really affordable! Which makes it even better to continue to buy things from PLHLD

  • dAb: December 03, 2018

    I’ve been waiting for this site for what seems like ages. Killer rings and bracelets. Bring it on.

  • john pierce: December 03, 2018

    PHLD… made me get out of my “comfort zone” with Men’s jewelry after stumbling upon your stuff in the city … everyone loves what I wear! JRP

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