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Contact
info@playhardlookdope.com
Store info

Mon-Fri, 11am-8pm

Sat, 10am-8pm

Sun, 11am-7pm

Directions

427 Broadway New York, NY 10013

427 Broadway New York, NY 10013

Mon-Fri, 11am-8pm

Sat, 10am-8pm

Sun, 11am-7pm

image man standing on window ledge
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Meet The Brand Founder

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PHLD was founded in early 2017 by its CEO, Jon Nelsen. Jon's venture prior to PHLD was to start Our Name Is Mud and sell it a few years later. Our Name Is Mud was a widely successful retail company with its products sold in over 9,000 retail locations throughout the USA and Canada. PHLD was started when Jon and Ebony realized there was a tremendous void in Men's fashion jewelry. We searched for Dope accessories that Jon wanted to wear, but couldn't find much of a selection. We also wanted something we could both wear when out on the town together. There were limited options and Jon grew frustrated. With his frustration was born PlayHardLookDope. The couple took it upon themselves to bring a streetwear lifestyle to jewelry, make it affordable and of course, Dope. A playful couple that always wanted to have fun realized they had some serious but fun work to do, hence the name PlayHardLookDope.