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Meet The Brand Founder


<img src="jon-sitting in lounge"alt="Caucasian male sitting on lounge chair displaying an assortment of bracelets
PHLD was founded in early 2017 by its CEO, Jon Nelsen. Jon's venture prior to PHLD was to start Our Name Is Mud and sell it a few years later. Our Name Is Mud was a widely successful retail company with its products sold in over 9,000 retail locations throughout the USA and Canada. PHLD was started when Jon and Ebony realized there was a tremendous void in Men's fashion jewelry. We searched for Dope accessories that Jon wanted to wear, but couldn't find much of a selection. We also wanted something we could both wear when out on the town together. There were limited options and Jon grew frustrated. With his frustration was born PlayHardLookDope. The couple took it upon themselves to bring a streetwear lifestyle to jewelry, make it affordable and of course, Dope. A playful couple that always wanted to have fun realized they had some serious but fun work to do, hence the name PlayHardLookDope.

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3 comments


  • Leroy

    I wear the bracelet I brought awhile ago, with almost every fit, and the prices are really affordable! Which makes it even better to continue to buy things from PLHLD


  • dAb

    I’ve been waiting for this site for what seems like ages. Killer rings and bracelets. Bring it on.


  • john pierce

    PHLD… made me get out of my “comfort zone” with Men’s jewelry after stumbling upon your stuff in the city … everyone loves what I wear! JRP


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