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W.T.F ( Welcome to Florida )
The video you are about to watch is the Dopest Vacation Video Ever! We meant that. This video captures everything we wanted and so much more. It tells a beautiful...
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Behind The Scenes In Chinatown
We braved the cold and raced against natural daylight to get the ” perfect shots ”. Enjoy this Dope video Stephen created for us and be on the lookout for...
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From Dull To Dope In 3 Steps
The Holidays are here and if you still don't have your wardrobe accessories for the season together yet, don't flip we've got you! Not all of us are fortunate enough...
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Level Up and Learn About Top Grain Leather
Take a look at your belt, wallet or even your bracelet, chances are it probably says Genuine Leather and chances are you probably think it's of amazing quality, right? Well,...
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Meet The Brand Founder
Needing something new, Jon chose to completely re-brand his company into a unique mix of sustainable lifestyle statement pieces! Based in Manhattan, New York, PHLD is now a diverse lifestyle...
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PlayHardLookDope Attends Artist Ceve` Sculpture Series " Young Forever"
Jon and Ebony attended the opening together and later joined friends. The series launch was held at the HG Contemporary Studio. Filled with beautiful metallic colored Teddy Bear Sculptures, the...
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Natural Stones & Fashion Multitasking
There are some stones that are more desirable than others. Here are a few we've seen worn and used the most recently by NFL Player Cam Newton, French DJ David...
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Behind The Scenes of Our Latest Shoot!
We're always coming up with fun ways to curate new content and get our Brand out there. A few months ago we decided to carry our first line of, Handcrafted...
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PHLD Attends NYFW- Mery Playa Runway Show
PlayHardLookDope's Founder, Jon Nelsen and Creative Director, Ebony Mackey attended this years Fall NYFW! It was the Lifestyle Accessories Brands' first fashion week as a startup company! The two attended...
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Be On Trend this Fall with your Jewelry
Over the past couple of years we've seen Men's Fashion reappear on the scene in a more expressive and artistic way. Suits and your typical work gear are taking a...
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PlayHardLookDope Brand Content Transition
We recently announced on our Instagram that we are changing our direction creatively. Still in the beginning stages of our social journey, we have decided to create a more honest...
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What's The Deal with High- Grade Stainless Steel?
You may find yourself wanting to understand more about how High- Grade Stainless Steel is tarnish free.