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PlayHardLookDope Blog

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interracial couple running together on the beach in Sarasota Florida female wearing pink bikini male wearing white shirt and pants

21 Feb, 2019

W.T.F ( Welcome to Florida )

The video you are about to watch is the Dopest Vacation Video Ever! We meant that. This video captures everything we wanted and so much more. It tells a beautiful story about love, teamwork, patience, dreams, and partnership. It gets very personal, then it shows a wild upside. Our Dopest friend Stephen created an incredible, emotional and fun story that takes you from the beginning to the end. ~ Welcome To Florida~
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African American female with shaved hair style wearing a black crop top sweater from Zara and black ripped jeans from TopShop. Caucasian model wearing black hoodie with blue jeans from TrueReligion displaying an assortment of gold stainless steel chains

17 Dec, 2018

Behind The Scenes In Chinatown

We braved the cold and raced against natural daylight to get the ” perfect shots ”. Enjoy this Dope video Stephen created for us and be on the lookout for more Dopeness!
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caucasian male model leaning against a graffiti wall with a purple cardigan on while displaying an assortment of men's jewelry accessories

08 Dec, 2018

From Dull To Dope In 3 Steps

The Holidays are here and if you still don't have your wardrobe accessories for the season together yet, don't flip we've got you! Not all of us are fortunate enough enough to have that stylist eye, so we've come up with some tips on how to put together those themed looks that take you from Dull to Dope.
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PlayHardLookDope Top Grain Wallet Collection on display in brown, ocean blue and black

11 Nov, 2018

Level Up and Learn About Top Grain Leather

Take a look at your belt, wallet or even your bracelet, chances are it probably says Genuine Leather and chances are you probably think it's of amazing quality, right? Well, I hate to be the one to break it to you but there's levels to the leather game. Don't worry, by the end of this you'll have a new love and appreciation for Top Grain Leather.
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image man standing on window ledge

10 Nov, 2018

Meet The Brand Founder

Needing something new, Jon chose to completely re-brand his company into a unique mix of sustainable lifestyle statement pieces! Based in Manhattan, New York, PHLD is now a diverse lifestyle accessories brand and sold in Hotels such as " The Four Seasons Silicon Valley East Palo Alto" 
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<img alt="male model wearing brown leather jacket and natural stone bracelets sitting on a motorcycle outside in Manhattan NY

11 Oct, 2018

Natural Stones & Fashion Multitasking

There are some stones that are more desirable than others. Here are a few we've seen worn and used the most recently by NFL Player Cam Newton, French DJ David Guetta, Soccer Player David Beckham, Actor Johnny Depp and Hip- Hop Mogul P. Diddy!

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Behind The Scenes of Our Latest Shoot!

09 Oct, 2018

Behind The Scenes of Our Latest Shoot!

We're always coming up with fun ways to curate new content and get our Brand out there. A few months ago we decided to carry our first line of, Handcrafted Top Grain Leather Lifestyle Accessories! 
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PlayHardLookDope Attends NYFW Runway Show Red Carpetpi

26 Sep, 2018

PHLD Attends NYFW- Mery Playa Runway Show

PlayHardLookDope's Founder, Jon Nelsen and Creative Director, Ebony Mackey attended this years Fall NYFW! It was the Lifestyle Accessories Brands' first fashion week as a startup company! The two attended Mery Playa's first ever solo Runway show on the morning of September, 11, 2018.
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Be On Trend this Fall with your Jewelry

04 Sep, 2018

Be On Trend this Fall with your Jewelry

 Over the past couple of years we've seen Men's Fashion reappear on the scene in a more expressive and artistic way. Suits and your typical work gear are taking a backseat to a vastly growing and more understood style known as, Streetwear. 
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PlayHardLookDope Brand Content Transition

29 Aug, 2018

PlayHardLookDope Brand Content Transition

We recently announced on our Instagram that we are changing our direction creatively. Still in the beginning stages of our social journey, we have decided to create a more honest point of view for our supporters to enjoy! 
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