The story of how an unexpected turn of events led us to finding our NYC flagship store in the heart of the Lower East Side!

PlayhHardLookDope attended this years' Masquerade party at the newly opened Playboy Club NYC. The event took place on Saturday October, 27th, 2018. The venue was filled with 

Jon and Ebony attended the opening together and later joined friends. The series launch was held at the HG Contemporary Studio. Filled with beautiful metallic colored Teddy Bear Sculptures, the...

PlayHardLookDope's Founder, Jon Nelsen and Creative Director, Ebony Mackey attended this years Fall NYFW! It was the Lifestyle Accessories Brands' first fashion week as a startup company! The two attended...

PlayHardLookDope recently had the pleasure of meeting, Amra Olevic`, AKA Amrezy. Many Know her for her beautiful Instagram Feed and her Make- Up Collaboration with Anastasia Beverly Hills!

Our Creative Director, Ebony, Had the pleasure of meeting former America's Next Top Model Judge Nigel Barker!

PHLD Attends MeryPlaya Swimwear Launch Event! PHLD recently attended the MeryPlaya Swimwear Launch event by Ringo Merea and Mery Racauchi Featuring Sports Illustrated Model, Sofia Resing Held in SoHo, Manhattan...